The home minister had earlier said in Parliament that six civilians mistaken as insurgents were killed by security forces on 4 December and later seven more people were killed after forces opened fire in self-defence when they were attacked Nagaland killings: Konyak Union demands apology from Amit Shah, retraction of 'misleading' statement Inspector-General of Police in Kashmir, Vijay Kumar said the identity and group affiliation of the slain terrorist is being ascertained and the operation is still underway Jammu and Kashmir: Unidentified terrorist gunned down by security forces in Awantipora Narendra Modi to address bank deposit insurance programme todayĪs per an official statement from Prime Minsiter's Office, Union Finance Minister Nirmala Sitharaman, MoS Finance and RBI Governor will also be present on the occasion The buzz is that the number of production will come down from next year, due to market conditions. And added to that, Tamil cinema has the highest level of piracy in India.” Today for any film big or small it is not possible to recover cost of production from theatricals alone. I agree audiences have a wider choice but the regular cine-goer has no time or money to watch more than one film in a week. Says producer PL Thenappan, “ I feel the real cause of Tamil movies faring badly is the large number of choices on any given Friday and the influx of new one-time producers.
And today audience’s attention span lasts just for one weekend." Take for example Siddharth’s horror film Aval, which has been getting good reviews and opened well but in its second week with four newer releases, the number of shows has come down to accommodate newer releases. And even films with good WOM suffers as number of shows gets reduced in their second week to accommodate newer releases, affecting the overall collections.
Producer G Dhananjayan, a writer on cinema who also runs a film institute, says, “Too many releases are not only clogging the release pipeline but also eating into each other’s collections.
The average life of a Tamil film is just a week and only a big hero or films with decent word-of-mouth (WOM) work, the rest are a waste of playing time." Now the acid test begins will people come to the theatres to watch these new films which do not boast of big stars at higher ticket rates? The way forward is to go for flexible ticket rates at lower prices.”Ī Chennai city multiplex programming manager says, “Every year, there are around 200 Tamil releases and another 300 from other languages (English, Hindi, Telugu and Malayalam) to be accommodated in a slot of 52 weeks. It was virtually a solo release and the controversies helped. It grossed big because it was released during Diwali and had a very big star like Vijay. Leading exhibitor and distributor Tirupur Subramaniam says, “A release date is crucial for the success of a film. And if the WOM (word – of –mouth) is not encouraging on social media, the drop in collections is immediate. The release pipeline is getting clogged with four to five films (most of them don't even get reviewed) a week fighting for theatre space. There are nearly 40 to 50 big and small films scheduled to release in the last eight Fridays of 2017. Now, the pre-Pongal months will be crucial for the Tamil film industry. Last year saw 205 releases, and this year up to November 10, it will touch 171 releases. For the last three years in a row, Kollywood has scored a double century. Tamil produces maximum number of films released in any language in India, year after year. Nayanthara in Aramm a still from Ippadai Vellum.